Nigeria’s leading energy drink, Fearless, recently refreshed consumers at the debut edition of the Association of Bikers and Drifters’ event in Gombe State, in North Western part of the country, which was a convergence of the contestants, as well as the consumers and admirers of the brand in the region.
Themed ‘Gombe Grand Converge’, the event was the biggest congregation of horses and bikers in the country, and aimed at introducing the horse Durbar and Superbike Parade to the people of Nigeria and West Africa. It was filled with lots of entertainment and sports lovers in the same arena, with a strong focus on having fun beyond the regular pattern.
The event which received the blessings, support, and full participation of the Emir of Gombe, HRM Alhaji Abubakar Shehu Abubakar III, CFR, as well as his commendation, was powered by the Fearless Energy Drink brand under its “Embrace the Thrill” slogan and synonymous with the sponsorship of exciting sports that encourages consumers to step out of their comfort zone, push their limits, be audacious and embrace the electrifying sensation that it provides.
Activities featured at the event which had Popular singer, Innocent Idibia (2 Baba) performing, include bikers and stunts, aerobics, indoor games, motorsports, music performance, fireworks, library commissioning, tree planting, and courtesy visit to the Emir’s palace.
While presenting the company’s products to the Royal Father, the Emir of Gombe, HRM Alhaji Abubakar Shehu Abubakar III, CFR, the Fearless Brand Zonal Sales Manager for Rite Foods Limited in the Northern Region, Emmanuel Agboola, said the number-one energy drink identifies with worthy initiatives that promote excellence, fun, and talents with the positive energy required to get things done, and also in attaining success.
He avowed that the Monarch’s endorsement of the brand attests to its distinctiveness and the move towards making the event memorable as both consumers and the contestants were refreshed with the Fearless brand which is the hallmark of quality in its market segment.
Consequently, the Assistant Brand Manager of Fearless Energy Drink, Kanyinsola Sangowawa, said the Truly World-Class company would continue to support initiatives such as the Gombe Grand Coverage which resonates with the Fearless Energy drink brand. “One of the reasons we are sponsoring, and hopefully, in the coming year, is the fact that there is no other energy drink brand that will celebrate the event better,” she stated.
She affirmed that the company’s support would help bring consumers closer to its unique brands, which are produced with state-of-the-art facilities with a significant market share in the sector it operates. According to her, the leading position of the premium Fearless energy drink can be likened to the fun, exciting and energetic story of the event.
Last year, the leading Fearless brand sponsored the Fanfaro Autofest dubbed the ‘Fearless Edition’ and made it bigger and more exciting for car drifters, super bikers, and fun seekers in the ancient city of Ibadan, in Oyo State.
At the event, the contestants were revitalised to courageously showcase their talent in car drifting.